Sabrina Carpenter has had quite the year, revealing a new Marilyn Monroe-gone-pop look, performing at the industry’s most-watched events, and debuting chart-topping hits like "Please Please Please," "Taste," and "Espresso."
It’s the latter song that really catapulted her into fame over the last 365 days, though, and the one-year anniversary of the song launch lines up perfectly with her newest fragrance, “Me Espresso Eau de Parfum.” We chatted with the perfume formulator to learn all about what went into this delicious, coffee-infused scent.
A Coffee Gourmand With a Floral Twist
Like Sabrina Carpenter herself, Me Espresso is bold, sweet, and vibrant. It’s got an energizing vibe via espresso bean and is infused with cocoa powder, buttery biscotti, caramel, and sugared amber—the perfect latte order if you ask us. Add a little bit of night-blooming jasmine and vanilla orchid and you’ve got yourself the perfect balance of creamy sweetness, floral sophistication, and a toasty coffee kick.
“Each [note] was chosen to create a scent that unfolds beautifully throughout the day—much like the experience of enjoying a rich espresso,” says Gil Clavien, the nose behind the scent and principal perfumer at DSM-Firmenich. “The notes were carefully layered to offer both immediate impact and lasting depth, combining sweetness, warmth, and a touch of floral elegance to make it feel indulgent yet wearable.”
She adds that “Me Espresso” was inspired by that first sip of coffee—the way it wakes you up, makes you feel cozy and warm, and gives you a little zing before you take on the day. It’s all about capturing that ritual and turning it into something you can wear. The fragrance was also, clearly, inspired by Sabrina Carpenter’s hit single, and the scent helps bring that vibe to life.
“The song is about a woman who is so amazing she keeps a man awake and we wanted a scent to embody that,” Clavien says. “Me Espresso is for anyone who wants their fragrance to feel like a little boost of confidence. It’s perfect for those who love warm, cozy scents with a sweet twist, and who see fragrance as part of their personal style.”
If you’re someone who’s drawn to gourmand fragrances then it’s a great pick to add to your rotation, and if you’re someone who’s curious about this unique fusion of coffee, sweets, and florals coming together then you have to give it a whiff, as well.
When it comes to keeping it real, no one does it quite like Drew Barrymore. In a recent interview, the eternally sunny actress and talk show host gave us yet another reason to love her: She revealed that her biggest beauty regret is one so many of us can relate to—over-plucking her eyebrows. “I try not to have any regrets; part of the fun of beauty is the chance to experiment,” Drew explains. “That being said, I may have been overly enthusiastic with tweezing my eyebrows in the ‘90s. But it was a thing! Live and learn!” Honestly, SAME.
Drew's Take on Beauty Trends
The beauty trend Drew Barrymore is totally here for
Of course, we had to ask Drew what beauty trend she’s loving right now. Her answer was peak Drew—and honestly, it gave us all the feels. “The trend of authentic, real, honest-to-goodness self-acceptance and self-love,” she says. “What’s more beautiful than that?” [Insert heart-eyes emoji here.] We couldn’t agree more.
The one beauty trend she's so over
When it comes to trends she wishes would just go away, Drew didn’t hesitate: “I just can’t get behind anti-aging anything. Aging is a gift—it means we’re still here! I want to embrace time, not fight against it.” Mic. Drop.
The throwback trend she wants to revive
Drew’s current mission? Bringing back all things earthy and joyful. “Tree-hugging! And stargazing! And picnicking by the river!” she says. She’s not just talking the talk, either. As a Garnier ambassador, Drew is partnering with the National Parks Foundation this Earth Day to support over 200,000 service hours dedicated to conservation efforts across the U.S. “These crews will be restoring trails, revitalizing habitats, planting trees, and so much more,” she says. “Now’s the perfect time to get involved and enjoy all that Mother Nature has to offer.”
Drew's Simple (and Surprising) Sustainability Tip
When we asked Drew for an easy, everyday change we can make to help the planet, she had a surprisingly simple tip: conserve water. “I never skip brushing my teeth or washing my face, but I have been known to skip a shower,” she admits. “And even when I do shower, I keep it short. Growing up in California, I know how important it is to conserve where we can.”
Another trick she swears by: skipping daily hair washes. “I wash maybe twice a week but can definitely go five or six days between washes,” she says. (Honestly, our scalps just breathed a sigh of relief.)
The Morning Habit She Never Skips
So what else is Drew doing to feel her best? It’s all about mind-body-soul care. “I take a minute in the mirror every morning to say something kind to myself,” she says. “Mind-body-soul hygiene.” (We’re stealing that phrase immediately.) She also gives her skin a gentle wake-up call. “I wash my face in the morning—gently, though. I think of it like saying ‘good morning’ to my skin.” And if she has extra time? She treats her hair to a deep conditioning moment. “I super saturate two braids with leave-in conditioner and let it sit for as long as I possibly can,” Drew says.
You hit a certain age in life where makeup rules suddenly change and what you once knew becomes less applicable. Sometimes, old tricks can even start working against you. Eye makeup is the perfect example since this delicate area of the face becomes hooded, thinner, more “crepey,” and drier as we get older.
“Not only is this where our thinnest skin is located, but unlike most other areas of the face and body, the eyelids are equipped with extra skin by design to allow the eye to blink and close,” explains Bryan Cantor, celebrity makeup artist. “So, where you might only be seeing slight sagging or wrinkles on other parts of your face, this effect will be exaggerated on the eyelids.”
Sometimes the tiniest tweaks make all the difference, so we reached out to makeup artists for their best eye makeup tips for mature skin. Their pro tips are less about “following beauty standard rules” and more about figuring out what works best to show off your features.
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Apply Concealer or Foundation to Your Lids
As skin ages it naturally gets thinner, which can reveal discoloration and veins. Before applying eye shadow, “even out your eyelids by applying a lightweight foundation, concealer, or a skin-tone neutral eye shadow,” says Sara Kuhl, makeup artist and product education and training director for SeneGence. “This creates an even canvas, allowing eyes hadows to appear true to color without requiring multiple layers that can get cake-y.”
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Use Satin or Soft-Matte Formulas
You’ve probably heard the rule about avoiding glitter or shimmer on mature eyes. This isn’t a hard rule by any means, but it can emphasize and draw attention to the texture here.
“My favorite formulas for the eye area on mature eyes are satin or soft-matte formulas because they reflect just enough light to give skin a healthy glow without enhancing the texture of the eye area,” Cantor says. “Matte cream eye shadow formulas can work well, too. They will give a matte effect and camouflage the texture without making the skin appear too dry.”
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Reach for Hydrating Eyeshadow Sticks
While you can always use powder eye shadow, consider adding some eye shadow sticks to your beauty routine.
“Shadow sticks make it easy—no primer needed,” says Tonya Riner, editorial makeup artist. “I like to apply a small amount at the base of the lashes, then tap it in with my fingers. The blending happens naturally without tugging on delicate skin. To prevent creasing, light layers are key. This keeps excess product from settling into the lid’s natural folds.”
Shadow sticks are also usually hydrating compared to powder, which is great for this area that naturally becomes more dry with age.
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Apply Shimmer in the Eye Corners or Center
While glitter and shimmer can emphasize wrinkles, dryness, or crepey texture, that doesn’t mean you have to forgo the glitz altogether. The key is to use shimmer and glitter in strategic ways.
“If you do choose a shimmer, apply it strategically in minimal amounts, such as only on the inner corner or center of the lid, rather than the entire eyelid,” Kuhl advises. “Or, apply shimmer over a matte highlight on the brow bone for subtle enhancement.”
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Create Crease Definition
Applying a medium-tone eyeshadow slightly higher than your natural crease can help visually lift and open up the eyes, minimizing the effect of any droopiness or hooding. “As skin ages and eyelids become hooded, a medium-tone shadow visually pushes back the crease, creating a more sculpted and youthful eye shape,” Kuhl explains.
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Tightline the Upper Lash Line
Applying eyeliner to eyelids is already tricky enough, but when applying eyeliner on mature eyes it becomes doubly tricky. This is because the skin is looser and moves around more, which can create wobbly or uneven lines.
“Another great tip for applying makeup to mature eyes is to tightline the upper lash line for definition rather than applying eyeliner to the lid,” Cantor says. He adds that heavy or hooded lids will partially or fully cover the liner on your lid when your eye is open, anyway!
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Define Your Brows & Lashes
Along with eyeshadow and eyeliner, a quick swipe of mascara and eyebrow product can make a huge difference. “Curling the eyelashes helps open the eyes and create a more lifted appearance. Curl lashes before priming them with a strengthening and conditioning lash primer if desired,” Kuhl says. “Define your brows gently, following the direction of natural hair growth, and slightly lift the eyebrow arch for a youthful effect.”
Dewy dumplings, glazed donuts, dolphins, and glass—all coveted, highly luminous “skin finish” effects that have risen to the top of the beauty zeitgeist over the years. All these are great in their own way, but “blurred makeup” is the new girl in town and she’s all about creating a diffused, soft-focus filter effect. And the kicker? This makeup trend is super flattering for almost all skin types. So what is blurred makeup and how do you get the look? We reached out to pro makeup artists for the complete how-to.
What Is the Blurred Makeup Trend?
The blurred makeup trend is a very soft and natural diffused finish that blurs pores, imperfections, and harsh lines all with makeup—no social media filters required, explains Kim Paige, professional makeup artist. She says that everything from your foundation to blush to finishing powder must be perfectly chosen and then blended seamlessly to nail the blurred effect.
“The appeal of the blurred makeup trend—as opposed to other trends like dewy and glass skin—is that it is much more forgiving to those who aren’t blessed with perfect skin (most of us can relate),” says Bryan Cantor, celebrity makeup artist. “Blurred skin is more matte, which by its nature is more forgiving of imperfections, and also includes the use of blurring products that further minimize imperfections.”
He explains that these wet and dewy approaches can often exaggerate areas that are raised (like bumps or scars) or indented (like wrinkles and pores) because these textures catch the light differently. Blurred makeup fills indents and diffuses the light so skin has a more unified texture.
How to Do Blurred Makeup: Step by Step Guide
If you’re as excited as we are about the blurred makeup trend, you’re probably wondering how to nail the look yourself. Lucky for you, we’ver got a step by step guide on blurred makeup from Cantor and Paige.
1. Use Lightweight, Water-Based Skincare Products
The best blurred makeup begins with a flawless skincare base. You can (and should) use a serum and moisturizer in your skin prep, but avoid anything that’s heavy or oil-based. Think hyaluronic acid serums and lightweight gel moisturizers. These help plump fine lines and smooth your skin, but won’t leave behind a shiny or slick finish.
2. Prep With a Blurring Primer
With your skincare complete, you can move onto your primer. In dewy skincare this is sometimes skipped, but it’s a crucial step for blurred makeup. “To prep your skin for blurred makeup, use blurring primers or blurring balms to minimize pores and create a flawless canvas for your makeup,” Cantor says. These are usually labeled as such.
3. Apply a Natural Matte Foundation
To get the blurred makeup look, Cantor says to look for medium-coverage foundations that have a soft focus effect and a matte or natural matte finish. These “will help to minimize imperfections with both coverage and finish.” Blend well with a brush or sponge.
4. Use Powdered Blush, Contour, and Eyeshadow
Stick with the theme by using soft focus finish blush, contour, and eye shadow—ideally in powder form and without any shimmer or glitter. (Some liquids dry down to a powder finish, and those are OK, too). Cantor says, “These soft focus finishes can now be found not only in setting powders, but also in bronzers, blushes, and other colored cosmetic products.”
5. Finish with a Makeup Powder
Finish your blurred makeup with a natural matte powder to help set everything in place and further add to the blurred effect. You don’t need a ton; consider applying a very light amount across your face and then add a little extra in high-shine spots, like your T-Zone and chin.
A concealer wand is basically a magic makeup tool, able to erase a poor night of sleep, delete a gnarly blemish, or hide stubborn discoloration. You can also strategically apply concealer for a lifted, youthful look that instantly perks up your eyes and gives your face a more uplifted appearance. (Conversely, some application methods have the opposite effect!) We asked professional makeup artists to share their best tips on applying concealer that brightens and subtly sculpts your face.
How to Apply Under Eye Concealer for a Lifted Look
There are all sorts of approaches to applying concealer under eyes for a youthful look, but the common denominator among all techniques is that less is more. Use a light hand, a lightweight formula, and focus only on dark or shadow-y spots versus large areas.
“Apply concealer in a lifting, upward motion, focusing on the inner and outer corners of the eye,” advises T. Cooper, a professional makeup artist based in New York City. “Instead of covering the entire under-eye area, place small amounts where discoloration is most visible, then blend outward. This technique brightens up the eyes without the cakey buildup, and reduces the chances of creasing.”
Cooper notes that you can always add more if needed, so build coverage slowly versus applying big globs.
Where to Apply Concealer
Beyond eyes, you can use concealer to create a lifted, youthful look across the entire face. Think of it as an extension of contouring where you create subtle highlights that draw attention to the high points.
Corners of the Mouth
A shadowy part of the face that often gets forgotten is on either side of your mouth where your lips meet. “Slight darkness can drag the face down, but a touch of concealer lifts and brightens the area,” notes Lex Smith, professional makeup artist for Tarte Cosmetics.
Below the Cheekbones
You can also use a touch of concealer just below your blush for a lifted look. “Placing concealer just under the cheekbone subtly lifts the face and sculpts your cheeks,” Cooper says. “This technique creates a chiseled effect without needing heavy contour products.”
On the Eyelids
This sounds like a strange place to apply concealer, but eyelid skin gets thinner with age and can make veins and discoloration more appearance. Drita Paljevic, head makeup artist at Kevyn Aucoin Beauty, recommends applying here as a primer or base that brightens and evens out color. You can use this with or without eyeshadow.
Along Your Nose
Paljevic says you can apply concealer “right down the center of the nose as a form of ‘reverse contour’ to brighten this high point.” You can also use just a touch on either side of your nostrils if you have a lot of shadowing here.
Under Your Brows
Smith is a fan of using a tiny amount of concealer under the outer edge of your eyebrows. “This instantly lifts and defines the eyes for a more awake look,” she says. Remember, a little goes a long way, and make sure to blend it out!
On Your Ears
Hear us out on this one. “If redness or discoloration is present, applying a small amount of concealer to the ears can seamlessly tie the entire makeup look together,” Cooper says. “This is especially true when wearing short hairstyles or updos.”
How to Apply Concealer So It Looks Natural
When applying concealer, use the makeup artist technique of “priming the brush.” Instead of directly applying to your skin, you first apply the product to the back of your hand. This adds warmth to the formula and creates a more natural effect, Paljevic explains. Also, instead of a flat brush or sponge, she says to use a small fluffy brush—similar to an eyeshadow brush.
“Dip it into the concealer, and ensure the product is evenly coated across all bristles. Swirl and buff around in small circles in the area of concern,” Paljevic says. “This creates the most natural, skin-like effect and the tiny bristles help the product settle into fine lines or the texture of a blemish perfectly, without any caking.”
Set with a powder or setting spray after application.
Makeup should be fun and expressive, so by all means, do whatever works for you. But if you're not loving how your makeup looks these days, it's probably because our skin texture changes as we age. But not to worry; there are plenty of easy tips and moisture-packed products that will have you falling in love with your face. Makeup educator Rose Siard is known for teaching her 1.5 million Instagram followers how to do their makeup. We asked the guru for her 10 best makeup dos for people over 60 so you can look—and feel—confident at every age.
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Brush on Brown Mascara
"Using brown mascara instead of black can help create a more subtle lift in your lashes without having a dynamic contract between lid and lash," explains Siard.
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Tightline With a Bronze Liner
"As we age, our lids tend to get heavier, which can lead to a loss of lid space. We can add subtle definition with an earthed-tone tightline, meaning you apply liner to the waterline or the fleshy part of the eyelids."
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Reach for More Hydrating Formulas
"Look for skincare products and foundations that have actives such as hyaluronic acid to plump the skin, reduce the appearance of wrinkles, and smooth your makeup application."
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Swipe on a Peptide Lip Treatment
Instead of reaching immediately for the lipstick, apply a lip treatment first. "A peptide lip treatment becomes your best friend. Not only do they hydrate your lips but allow your lipstick to adhere and wear better, regardless of any texture."
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Underpaint With Red Blush
"As we age, we can begin to lose color in the face, and adding a red blush under foundation (yes, you read that correctly!) can give a lit-from-within, youthful glow. Applying it underneath your foundation also reduces the risk of over applying."
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Add Depth to Your Brows
"Brows play a significant role in framing your face. Using brow powder is a great way to add definition without harshness. They tend to be softer than pomades, pens, and pencils and are generally easier to apply."
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Spray a Hydrating Mist in Between Makeup Steps
"Using hydrating spray between layers can enhance both application and wear time. As we age, our skin tends to absorb makeup, and the hydrating mist helps balance hydration during application. It's also worth noting that hydrating mists and setting sprays are different."
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Find Your Exact Concealer Match
"It’s important to find a concealer that matches your skin tone. Avoid using a concealer that is too light, as it can highlight fine lines and dark circles rather than reducing their appearance by turning grey and dull."
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Swap Translucent Powder for One That Matches Your Skin Tone
"It is so important to select a powder that matches your complexion and undertones. It works the same as a concealer that is too light. I would even steer clear of translucent powders as they can sometimes leave a cast."
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Exfoliate Regularly
"The ultimate prep step, exfoliating helps to remove dead skin cells and reveals smoother skin. Use gentle exfoliants suitable for mature skin."
Michelle Yeoh just proved that bleached brows know no age limit—and she did it flawlessly.
The Oscar-winning actress recently stepped out with the barely-there eyebrows at the inaugural Le Grand Dîner du Louvre to celebrate the museum’s Louvre Couture exhibition, proving just how striking and ethereal the trend can be. There’s a reason bleached brows are such a mainstay in editorial shoots and runway moments, after all.
Though this isn’t Yeoh’s first soiree into bold statements—how could we forget her fluffy, curly blonde wig at the Los Angeles Wicked premiere?—it may just take the cake. Her entire beauty look was nothing short of mesmerizing, pairing the daring brows with a sleek, glossy bob landing just under the chin. Yeoh kept the rest of her look simple, showcasing a luminous glow, a light touch of blush, smokey eyeshadow and a peachy lip. And let’s not forget about the dress—the daring one-shoulder black gown was the perfect, edgy match to her bold beauty beat.
Yeoh isn’t the only one saying buh-bye to her brows, either. She joins a growing group of A-listers who've rocked the bleached brow trend, like Kendall Jenner who debuted the look at the Met Gala, pairing her icy brows with a sheer Prada gown; or Julia Fox, who embraced the trend repeatedly, often blending it with her signature edgy makeup looks. And of course Miley Cyrus, who most recently experimented with the trend, showing off bleached arches during the Oscars red carpet. Each star has made the look their own, blending edgy style with high fashion—and Yeoh’s refined take is no exception.
Feeling inspired to lighten up your own brows? Whether you're channeling Yeoh's radiant energy or adding an edge to your glam, bleached brows are proving they're here to stay—and they’re easier to achieve than you may think.
How to Get the Look
Bleached brows are the ultimate low-effort, high-impact look. No drastic haircut, no bold dye job – just a quick bleach session that you can easily reverse if you change your mind. That's why the trend keeps popping up in fashion's coolest editorial shoots and runway shows.
The first step is to hit up a pro—your trusty hair stylist will know how to lift your brows to just the right shade without turning them brassy. If you're feeling brave (or just love a DIY moment), grab a facial bleach designed for sensitive skin. And whatever you do, be sure to keep an eye on the clock. Bleached brows go from chic to "oops" real fast.
Styling is the fun part. A whole new world of makeup looks open up when you have a statement eyebrow look. For example, celebrity MUA Lottie Stannard recommends keeping things simple with dewy skin and glossy lips. But you can also crank up the drama with winged liner and a bold pout. Bleached brows are essentially a blank canvas, so you can really go wild with makeup experimentation—the sky's the limit here.
I'm a beauty-obsessed shopping writer, but even I have plenty of moments when all I want is just a little coverage and call it a day. I've become a little lazy with my makeup routine lately and prefer a more minimalist look that appears "natural," with a hint of color on my cheeks or a colorful eyeliner so I can get out the door quickly.
My typical base routine includes a few steps: I use a color corrector for my dark undereye area, another one for the redness around my nose and any blemishes, a light concealer, and a skin tint or liquid foundation. Sure, the process is simple enough that I just go through the motions of applying everything without much thought, but it still took a while to layer everything—and then I had to add on blush, liner, mascara, and a finishing powder for my T-zone. So, when I discovered the No Makeup Makeup Foundation, it was a game-changer for simplifying my multistep, multiproduct routine.
The four-in-one compact foundation was created by professional makeup artist Victoria Jackson who coined the term “no-makeup makeup,” which describes a minimalist beauty look. This foundation blends mineral powers, mineral clay, and waxes to create a creamy, balm-like texture that glides over the skin. It’s made with a unique formulation cocktail of light-reflective pigments, hydrating ingredients like jojoba oil, and blurring agents that "conceals, corrects, camouflages and diffuses in a single-step," according to the brand.
No Makeup Makeup Foundation
You can shop the foundation in 11 shades at Amazon, from Porcelain to Deep. I have a typically light to medium complexion with olive undertones, so it's tough for me to find a good shade match in most foundation formulas since most brands tend to reserve olive undertones for medium-dark shades. I use No Makeup Makeup's in shade Light, and it blends into my skin really well with a medium coverage finish, but I recently purchased the Light Medium shade since I tan very easily during the warmer months.
On my first attempt with this cream-balm formula, I made the mistake of using a heavy primer, which left my skin way too hydrated. Although the brand suggests pairing it with your daily moisturizer, I skip that step in my skincare routine because I find the foundation hydrating enough to wear on its own on my dry skin.
The moment I swipe it on, it livens up my dull skin and imparts a non-greasy glow. I use the brand's brush to buff the product into my skin, but any buffing brush will also do the trick—and a little of this stuff goes a long way. I dip the brush in the foundation, dot it on the areas I need the most coverage, and then blend it all out with the same brush for seamless results. However, I tend to get oily in my T-zone, so I set my face with a translucent powder after applying my foundation base.
I love how this one product replaced my lengthy complexion routine with just one simple step, and it provides enough longevity while still feeling very lightweight on my face. I'm also excited to share that we have an exclusive discount to share with our Real Simple readers. Head to Amazon to shop the No Makeup Makeup Foundation in your perfect shade. During checkout, look under the payment method area and add the code REALSIMPLE20 to save 20 percent on your order, bringing this all-in-one complexion perfector down to $45.
If you’re looking to consolidate more steps in your makeup routine, check out some more of my favorite multi-tasking beauty products below.
Real Techniques Bubble Blending Makeup Brush
Laura Gellar New York Balance-N-Glow Illuminating Foundation
E.l.f Monochromatic Multi Stick
Clinique Pop Lip + Cheek Tinted Oil
L'Oreal Paris True Match Lumi Le Glow Highlighter Stick
Staying tuned into the beauty zeitgeist not only keeps you on top of the latest and greatest, but is the perfect way to breathe new life into your current—perhaps a little boring—routine. For some fresh inspiration, we’re looking to the biggest spring makeup trends seen on the runways, red carpets, social media, and in street style. From Y2K era glossy lips and frosted lids to an emphasis on great skin, this season is all about balancing nostalgia with modern minimalism.
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Bright Pink Blush
Pink blush for spring? Not exactly groundbreaking, but after all those cloudy skies and slushy gray snow it’s the perfect pick-me-up. Celebrity makeup artist Emily Gray says she’s seeing this color take off in both powder and cream formulas. Along with placing it on your cheeks, she says a clever way to use pink blush is just under the eyes, which “is a great alternative to just having a lighter concealer color under the eye.”
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Low Key Brows
Don’t worry. We’re not swinging all the way back into ‘90s skinny brow territory, but we are dialing back the knob a bit. “I am definitely seeing a shift from the seemingly never ending trend of bold, strong brows to a softer, more natural looking brow,” says Aimee Carr, a celebrity makeup artist and founder of Voodoo Makeup. “Opt for less definition with a more feathery, wispy look achieved with a powdered product versus a cream pencil.”
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Y2K Glossy Lips
Glossy lips are a nostalgic beauty trend drawing inspiration from the 90s and early 2000s and they’re delightfully fresh and dewy. “This trend has recently resurfaced as people are moving toward more subtle, luminous makeup looks that focus on light-reflecting textures, which feel modern and youthful while maintaining a soft, glamorous finish,” says Katy Holland, award-winning makeup artist. “Since this trend is just starting to gain popularity, I bet it will grow significantly in spring.”
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Glass Skin
Glass skin isn’t going anywhere. This year is all about capturing that refined, sculpted glow—think less dewy, more dimensional. “This look enhances the skin’s natural radiance while keeping it polished and perfected,” says celebrity makeup artist Emilio Uribe. “It’s not just about hydration anymore; subtle highlights, skin-blurring products, and ultra-light layers of coverage create a lit-from-within, hyper-real finish.”
He adds that avoiding heavy foundations and layering your products is key! Also, skip the glitter and go for glossy balm textures, pearlescent highlighters, and dewy setting sprays for breathable glow.
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Shimmery Pastels
Frosted lids a la shimmery pastels is another nod to the Y2K era, and one that lends itself particularly well to spring palettes. “This season I’m noticing shimmer pastels—or for us millennials—also known as frosty pastels,” Gray says. “They give both a good wash of color on the eye and a play of light with the reflecting shimmers. It also can be a really quick impactful eye look with just one eyeshadow.”
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Blurred Nude Lips
The ‘clean girl’ is still here, but she’s evolved a bit. For spring 2025 makeup trends, Uribe says it’s all about soft, blurred nude lips that feel effortless yet polished.
“This trend is about finding the perfect nude shade for your skin tone and wearing it in a way that looks like your lips, but better,” he says. “Skip the harsh lip liner. Use a soft, neutral lipstick or a tinted balm in a shade that enhances your natural lip color. Dab the color onto the center of the lips. Blend outward with your finger for a soft-focus finish.”
A light touch of clear or satin gloss or oil on top adds a bit of dimension without looking overly done.
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No Makeup Makeup
As we all continue to throw piles of our money toward skincare, it only makes sense to show off those complexions with a less-is-more approach. Carr says, “We are seeing a big swing to fresh, clean face looks that show off all of the hard work we’ve been putting into our skin. Boosting extra hydration is key to enhancing that skindeep, ultra glow from within.”
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Sustainability and Clean Beauty
Sustainability and clean beauty focus on using eco-friendly, non-toxic ingredients that are safe for both the skin and the planet. “With increasing consumer demand for transparency and ethical practices, brands are prioritizing recyclable packaging, cruelty-free testing, and plant-based formulations,” Holland says. To do even more for the planet, she recommends using multi-use products with natural, clean ingredients and opt for brands that prioritize eco-friendly packaging.
Bottles of perfume are an investment these days, with many easily going for several hundred dollars. Obviously, you want to make sure you’re getting the biggest bang for your spritz. One of the biggest mistakes people make is spraying perfume in places where it evaporates quickly, or where the scent molecules break down more easily. So where should you spray fragrance for it to last the longest amount of time? We asked pros for answers.
Where to Spray Perfume So It Lasts Longer
To get the most out of your fragrance, you’ll want to apply it in strategic spots. “For longevity, spray your hair, apply in the navel, nape of the neck, cleavage, behind the knees, and wrists—basically anywhere where you are prone to sweating,” says Bettina O'Neil, fragrance expert and executive vice president at Scentbird. “As you sweat, the scent becomes reactivated and alive.”
The navel sounds like a weird place to spritz, but this area is warm and slightly concave, which helps trap and slowly release fragrance throughout the day. O’Neil adds that hair and textiles also holds onto fragrance longer than skin. Ever noticed how your hair picks up smells from the environment you’re in? This is due to its porosity and absorption, and also because there's less evaporation occurring. A similar thing happens if you spray a scarf or any article of clothing, O’Neil says.
Best Places to Apply Perfume
To recap, here’s where to spray fragrance if you want it to last for an extra long time.
Nape of your neck
Navel
Hair (mid to ends—not scalp)
Cleavage
Wrists (but don’t press them together)
Elbows
Clothing
5 Common Fragrance Mistakes
Along with spritzing your perfume in the wrong places, avoid these common fragrance application and storage mistakes.
1. Rubbing Your Wrists Together
While applying fragrance to the wrists helps the scent linger longer, rubbing your wrists together is a big no-no. “The friction can crush the fragrance’s delicate top notes and disrupt the natural development of the scent on your skin,” says Kelly Kussman, fragrance expert and founder of Cayla Gray.
2. Applying to Dry Skin
As mentioned above, layering is your best friend when making fragrances last longer. “Start by using a lightly scented or unscented lotion on your skin to create a hydrated base, then apply your fragrance of choice,” Kussman says. “Dry skin won’t hold scent as well as moisturized skin.”
3. Spritzing on Your Neck
This technically isn’t the worst spot to spray perfume. However, because this skin is exposed to air and movement, the fragrance might not last as long as it would elsewhere. The skin on your neck is also thinner and more sensitive, which can lead to irritation from the alcohol content.
4. Storing in Hot/Humid Environments
Always store perfume in a cool, dry place away from direct sunlight in order to increase its shelf life. Heat and humidity break down the delicate chemical composition of fragrances, causing them to degrade faster and lose their intended scent profile. This alters the scent so it smells rancid, slightly off, or diluted.
5. Applying Only to One Spot
Fragrance works best when applied to multiple areas. This helps diffuse the scent evenly and, should one area fade more quickly, you’ll still have some working for you elsewhere. Just don’t over do it; a light spritz on two or three areas ensures the scent lingers without teetering into “that’s too much” territory.
Every once in a while, social media serves up a new concept that completely shakes up the way we view something. That recently happened in the beauty sphere via French makeup artist @Aliénor, who introduced us to the idea of contrast theory as it applies to our complexion and the makeup we wear. In just a matter of months, terms like “low contrast makeup” and “high contrast makeup” have become part of everyday convos. Not caught up to speed? We’re covering everything you need to know.
What Is Contrast Makeup Theory?
Contrast makeup theory examines your natural features to determine whether they are high, medium, or low contrast and then uses makeup to enhance or minimize your features, explains Natalie Dresher, celebrity makeup artist.
The idea is that everyone has either a low, medium, or high contrast, and that they can turn up or dial down that contrast with their makeup choices. Some people want to go for a more "balanced" look—which some argue is universally flattering—while others may want to lean more into their high or low contrast appearance.
“As a makeup artist and esthetician, I truly enjoy the playful nature of contrast makeup,” says Margo Copeland. “It allows me to highlight different features on my clients, whether focusing on the eyes, lips, or cheeks. This approach not only fosters creativity, but also makes the process incredibly fun and rewarding.”
High Contrast: “A high contrast face means that your hair and eyes might be dark but your skin is light, or your skin is a deeper complexion and your hair and eyes are light,” Dresher explains. Basically, you have a strong mix of both light and dark features.
Low Contrast: A low contrast face is the opposite. In this case, most of your features are either light or dark so there’s little variance in contrast.
Medium Contrast: This is a combination of both. You have some contrast, but it isn’t extreme as a high contrast face or as subtle as a low contrast face, Copeland says.
How to Apply Contrast Makeup Theory
Once you know your facial contrast, you can experiment with adding more variance or subtracting some via makeup. There’s really no right or wrong way to do this—it's all about experimenting and trying new things to find looks you enjoy and that flatter your features.
“Low contrast makeup uses similar shades for a soft, natural look, while medium contrast employs complementary tones that enhance features without overwhelming,” Copeland notes. “High contrast utilizes bold differences between light and dark shades for a dramatic effect that powerfully accentuates facial features.”
Ultimately each level of contrast reflects different moods and styles, allowing for versatile expression in makeup artistry.
Medium Contrast Makeup: For a Goldilocks approach, Drescher says to “try a neutral smokey eye with a natural lip, or a low key eye look with a ‘your lips but better’ shade.
Low Contrast Makeup: Keep things subtle by minimizing current contrasts or leaning into your naturally low contrasted features. Try a brown mascara or earthy eye look with a clear gloss.
High Contrast Makeup: “High contrast calls for bright colors, dramatic eyeliner, and bold lip shades,” Copeland says.
The goal is to play with your current features by turning the contrast dial up or down to find what works for you. And the best part? You can always try something new tomorrow.
Skinny jeans. No-show socks. Mascara. What do all of these things have in common? They've all been deemed decidedly "uncool" by Gen Z, forcing millennials everywhere to do some serious soul searching—and closet and bathroom purging. Also on the list: eyeliner, more specifically the beloved black, winged liner looks that, quite literally, defined a generation. (Lauren Conrad in The Hills, need we say more?)
Gen Z isn't interested in the high-maintenance, hyper-precise black cat eye that millennials swore by for years, i.e. the sharp, dramatic wing that had a chokehold on beauty trends for over a decade, says makeup artist Sarah Kuhl. "Gen Z trends tend to favor more natural makeup styles that enhance features without heavy application. Winged eyeliner can sometimes appear too dramatic, which contrasts the minimalistic, effortless vibe many prefer."
Celebrity makeup artist Andrew Sotomayor agrees: "Whereas decades of beauty trends were about looking 'perfect,' Gen Z knows that they can show up in the world in whatever way is true for them."
So, how is this current generation wearing eyeliner today? Sotomayor says there's a lot of different variations when it comes to liner looks—i.e. it's no longer one single style that everyone is copying. However, there are some patterns. And, per our previous point about embracing imperfection (and a fresh face), it should come as no surprise that today's trending eyeliner aesthetic is much softer and more subdued.
"Right now, Gen Z is all about soft definition, strategic smudging, and effortless wings that complement their natural eye shape," Kuhl points out. Here, a few different ways to wear liner, just like the youths are.
How to Wear Eyeliner in 2025
Swap out the color. Rather than black, which can come across as a bit harsh, opt for brown, taupe, or soft gray hues, Kuhl suggests. Or, go the opposite direction and choose a super bright shade. Particularly if you want to stick with a more crisp, winged shape, this can make the overall effect feel more graphic and creative, she notes.
Change the direction. Instead of dragging the wing up and out from the top lid, extend it out slightly from the lower lashline, says Kuhl. (Bonus: This also creates the appearance of a subtle lift, something elder millennials are sure to appreciate.) Alternatively, you can take the line straight or even slightly downturned, which will create a more innocent-looking vibe.
Use shadow as liner. Granted, this isn't the newest technique on the block, but Sotomayor says it works well to create a very sheer, liner effect that's Gen Z approved. Swap out black liquid liner for a dark brown cream shadow and smudge it lightly against and into the upper lashes.
Soften the edges. Use a small brush or your fingertip to diffuse the edges of a traditional crisp wing for a more blended, effortless, look, recommends Kuhl. This type of smoked out edges creates a very Gen Z-like understated vibe, she adds. Plus, you won't have to stress about precision.
Make the wing slightly smaller. While super dramatic winged liner may be out, something as simple as switching it up to more of a micro-wing can instantly modernize the whole effect, Kuhl points out. Just don't extend it quite as far out past the corner of your eye and you're good to go.
Glossy lips will never fade from favor completely, but they’re currently taking a back seat to a super pretty, low glam alternative. We’re talking about rom-com lips, which are essentially a variation on a “your lips but better” approach that gives girlish, soft, and effortlessly natural vibes. Not only do rom com lips look great on everyone, but they’re super easy to recreate. Here’s how to get the look courtesy of celebrity makeup artists.
What Are Rom-Com Lips?
Rom-com lips are blurred, semi-matte lips in natural hues that draw inspiration from the just-kissed look we often see on actresses in romantic comedies and period dramas, explains celebrity makeup artist Bryan Cantor.
They’re not a complete swap for lip gloss, but people are leaning more into this softened look versus the wet and shiny pout. One big reason why? They’re so much easier to wear.
“You don’t have to worry about keeping a sharp line like with lip liner, your hair won’t get stuck on them like with gloss, and they are very forgiving as they wear off since they are meant to look natural even when freshly applied,” Cantor explains.
How to Do Rom-Com Lips in 3 Easy Steps
Not only are rom-com lips easier to wear throughout the day, but they're also a cinch to apply. Follow this quick tutorial and you’ll have that soft girlish look in just a few easy minutes.
Step 1: Make Sure Lips Are Hydrated
Even though the look of rom com lips is matte, you’ll still want a hydrated base. This ensures you get rid of any cracks or flakes, and it makes for a softer, prettier diffusion of color.
Step 2: Get the Right Lip Product
The kinds of products you need to get this look are varied. “You can use lip liner, cream blush, satin or soft matte lipstick, tinted lip balm, or even products specifically made for creating blurred lips,” Cantor says. “The color of these products should match your natural lip or be slightly deeper than your natural lip color.” There's a good chance you already have a product in your makeup bag that'll get the job done.
Step 3: Dab the Color Onto Your Lips
The secret to getting perfect rom com lips? Your fingertips! Instead of harshly drawing lines or swiping on lipstick, the best way to create rom com lips is to use a gentle dabbing or pressing motion for just a hint of color.
“An easy way to create this look is to dab on lipstick with your fingertip to give just a hint of color,” Cantor suggests. “Another easy way to create this look is to prep your lips with lip balm and then dab cream blush on top of it to smudge the products together.”
You can use the same cream blush color you used on your cheeks for a more cohesive look. Concentrate the color on the center and blend outward. And Cantor adds that if you choose to use a lip liner first, be sure to smudge it out with your finger after applying to avoid having any sharp lines.
“Bigger is better” has been a mascara mantra since its inception. Practically every tube of the inky stuff promises extreme length, blasted volume, and high impact. And who can forget about the thick, costly, time-consuming lash extensions that had people running to their appointments dutifully every two weeks? But just as Gen Z has done so many times before, they’re taking the old beauty standard and swapping it out for the complete opposite. This one's not just a fleeting apparition, either. Ghost lashes are here, and you're about to see this new beauty trend everywhere.
What Are Ghost Lashes?
Ghost lashes are your lashes, perhaps slightly enhanced, but otherwise very natural looking with very little product or major transformation. They’re called ghost lashes because they’re almost invisible—at least compared to the decades of thick, heavy, and clearly unnatural mascara look we’re so used to seeing.
“The ghost lashes are much like the no-makeup makeup look, really focusing on enhancing your natural lashes in an almost undetectable way,” explains Manuel Espinoza, a professional celebrity makeup artist and Black Radiance ambassador.
Tonya Riner, a celebrity makeup artist based in Houston, Texas, says this pared-back approach feels like a natural tipping point in the beauty world—a breath of fresh air in a landscape often dominated by heavy mascara. “Clean, bare, or barely-there lashes offer a sense of individuality, allowing the rest of your makeup to shine.”
The Benefit of Ghost Lashes
It’s only natural for trends to rise and fall, and often a trend emerges as a direct response to an existing trend. Perhaps it’s an attempt for contrarians to stand out—even if only for a little bit until the new becomes the old again. That said, ghost lashes are alluring because they’re fresh and new, and you cannot deny the appeal of their simplicity.
“Skipping mascara eliminates the risks of smudging, flaking, or clumping, while showing a willingness to edit your look,” Riner says. “Not every makeup style needs the added dimension mascara provides. In fact, lashes can sometimes detract from the vibe you’re trying to achieve.”
Also, you can’t deny the benefits of giving your lashes a break from goopy mascara. It’s sort of like taking a breather from gel or acrylic nails, or opting for gentle skincare days versus exfoliating every day.
“If youʼre someone who does lash extensions all the time, they can sometimes damage your lashes or rip them out—making your natural lashes a bit more fragile and frail,” Espinoza says. Washing mascara off every day can take a toll on your lashes, too. By going bare, you allow your lashes some room to grow.
How to Naturally Enhance Your Lash Line
The obvious way to sport ghost lashes is to skip mascara altogether. However, if you’re still looking for the tiniest tweaks of enhancement (sans dramatic mascara) there are ways you can give lashes some TLC so they look healthy and defined—just in a more natural way.
Tightlining: For a touch of definition without mascara, tightlining with a shimmer eyeliner along the top lash line is a game-changer,” Riner says. “It creates a soft, reflective glow that feels ethereal.
Smudged Eyeliner: At both the Dior and Peter Philips New York Fashion Week fall/winter 2024 shows, we saw dark eyeshadow at the roots without mascara. “I think we will see more people using dark eyeshadow at the roots to enhance the natural contour of their eyes,” Espinoza says. “This is because there are still many who are calling for experimental but wearable makeup looks.”
Lash Serums: Lash serums continue to gain momentum, and are a great alternative to getting naturally long, dense lashes. Espinoza says, “I have had many clients talk to me about which lash serums they are using and how it's been added to their skincare routine.”
Clear or Brown Mascara: If bare lashes feel too bold, Riner suggests trying a clear or lightweight brown mascara. “Clear mascaras add a subtle sheen while nourishing lashes—a perfect middle ground for those hesitant to go fully bare,” Riner says. A brown mascara adds a bit more definition.
I've been wearing lip liner since I was 12 years old. It was a pinky-nude Mary Kay pencil that I stole from my Mom's stash and it made me feel instantly cool. All these years later, the right lip liner—one that adds definition and contour to my natural lip shape—has the same effect. I love a '90s brown with a pink gloss layered over the top of it. My one beef with liner is that between my morning iced latte, my lunchtime Diet Coke and Chopt salad combo, and my toddler's kisses, I have to reapply it often. Then I heard about this viral (2.5 billion views on TikTok), peel-off lip liner stain.
After 18 years in the beauty industry, I rarely (OK, never) buy beauty products. It's my job to review them, so companies send me samples. But during a recent scrolling sesh, I saw an influencer peeling off her lip liner and was so intrigued that I spent $15 for a pack of three of Sacheu's lip liners (available in nine shades).
Brace yourself before opening the tube, because the spongey applicator is covered in a super dark, almost black stain. Yes, you'll feel weird putting it on—I did! But use it to carefully line your lips. If you want a fuller pout, slightly overline them. I like connecting the Cupid's bow to create instant fullness. If you mess up, just grab a cotton swab to quickly fix your mistake. Then, you wait. The company recommends waiting 10 to 15 minutes. If you want a darker stain, feel free to extend the window a bit; if you are going for a subtler look, peel it early. The key is waiting until the liner is dry so you can actually peel it off. I do the rest of my makeup while I wait. Then, once it's dry, move your lips to create a little edge at the outer corner. This is when the fun starts! Using your fingertips, grab the edge of the dried liner and slowly peel it off (you can see the pic of me doing this step, below). This just must be the most satisfying thing on the planet.
What you're left with is a gorgeous lip liner stain (I like the shade HEY-zel 04; a golden brown) that lasts about two days! I like to blur and soften the line with my fingers, then apply a pink gloss on top of it. You can also color in your lips for an allover stain but I really love the lasting definition this gives as a liner. Also, long-wear lip products are notoriously drying. This one is not. There's no crusting or cracking, and it doesn't leave my lips feeling or looking chapped.
While the peeling part is fun, the staying power of the liner that's left behind is a total game-changer. It legit lasts through my coffee and lunch, plus it's napkin- and kiss-proof! And even at night, when I wash my face, I love that my lips still look a little done. It's the perfect in between of regular lip liner that fades fast and the professionally done, permanent lip liner that lasts years—I'm just not ready for that kind of commitment. So, while the application is a touch high maintenance (the waiting; the peeling), the end result is—chef's kiss—worth it. You'll have defined, rosy lips with color that lasts for days.
Pinterest just unveiled its 2025 Annual Trend Report, and it’s clear that the coming year is all about self-expression and reimagined aesthetics. Whether you’re embracing bold makeup, dreamy wardrobes, or eco-chic fashion, there’s something to inspire everyone. As we step into a new year, these Pinterest-predicted trends are sure to dominate the fashion and beauty world in 2025.
Here’s a closer look at the top six trends and how they’re reshaping the style—plus, the Pinterest search stats to prove they’re worth the hype.
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Moto Boho
Bye bye traditional boho; Moto Boho is taking over. Pinterest searches for moto boots outfits (+445%) and boho fits (+755%) have Pinterest users gravitating towards a mix of edgy and carefree styles. With flowy skirts and chunky leather accessories—this trend balances toughness and romance in a way that feels chic and effortlessly cool.
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Cherry Coded
Sweet, tart, and effortlessly chic, cherry tones are sure to be everywhere in 2025. Cherry vibe searches surged by +325% as Pinterest users bring this new obsession into their lifestyle with cherry-inspired makeup, outfits, and accessories. Try pairing a glossy cherry-red lip with some subtle makeup for a fresh new take on classic glam, or add this vibrant color to your wardrobe for a playful pop.
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Aura Beauty
If makeup could reflect your mood, 2025 would be its breakout year. This trend is all about embracing vibrant hues that compliment your personal style. Aura-effect (+35%) and golden aura-inspired looks (+75%) are on the rise, while full-color makeup eyes saw a staggering +365% increase in searches. Beauty lovers of all ages are embracing this bold, monochromatic look that radiates confidence from chin to cheek. It’s time to find your aura, and let your makeup do the talking.
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Goddess Complex
This year, it’s time to embrace your inner divine energy. From goddess braids (+60%) to golden aura facials, Pinterest users are channeling feminine power through glowing, ethereal beauty looks. Goddess nails (+760%) are quickly taking over as the manicure of the year, pairing perfectly with luxury fabrics and striking gold accents. It’s the perfect mix of elegance and empowerment.
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Sea Witchery
Channel your inner mermaid with this sultry glamour aesthetic. With dark siren makeup (+695%) and wavy wet hair (+80%) as the anchors of this aesthetic, this trend captures the vibe of oceanic mystery and ethereal beauty. From mermaid-inspired nails (+65%) to flowing, ethereal silhouettes, this trend is quickly making waves among beauty lovers.
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Fisherman Aesthetic
Hooked on style? The Fisherman Aesthetic reels in the laid-back charm of coastal living, while blending perfectly with modern everyday fashion. Searches for cable knit sweaters (+110%) and raincoat outfit aesthetics (+35%) highlight the staples of this trend, while fisherman sandals (+30%) and quirky sardine tattoos (+80%) bring a splash of added flare.
Autumn often brings with it a sort of moody makeup vibe—think vampy lips and rusty color palettes—but this season we’re seeing an opposite trend arise from the burnt ashes: Scandi makeup. In a way it feels quite wintry with its icy highlights, pink tones, and natural warmth of the skin, but it’s also a trend nestled under the umbrella of minimalist makeup and the “clean girl” aesthetic. So what’s Scandi makeup all about, and how do you get the look? We’ve got all the details.
What Is Scandi Makeup?
Scandi makeup is one of the many variations of “no-makeup makeup” we’ve seen pop up time and again, only this one brings with it an air of Nordic cool girl. It’s bright, fresh, and all about looking natural, hydrated, and glowy—without veering into “tried too hard” territory.
“When I first think of ‘Scandi makeup,’ I instantly picture Scandinavian supermodel, Elsa Hosk. She is super bright blonde, always bronzy, and always perfectly glowy,” says Emily Gray Higgins, celebrity makeup artist and ambassador for Catrice Cosmetics. “She may try different makeup looks, but there is a special something that still gives that Scandi vibe, whether it be the sculpting, the natural freckles poking through, or the eyeshadow that makes those ice blue eyes pop.”
The Scandi makeup aesthetic Higgins sees other recreating is just that: bronzed, glowy in all the right places, and pink blush like it’s cold outside.
“I like how it feels more autumn-winter, but still has bronze and warmth in the face base,” Higgins says. “And the pearly highlights get me every time. I think it's a great transitional makeup look from summer to the colder months. There’s just something about it that gives ‘snow queen.’”
How to Get Scandi Makeup?
To recreate Scandi makeup, you need all the elements. Here’s how to get the look.
1. Hydrated, Natural Base
As with any no-makeup makeup look, Scandi beauty is all about nailing your skin. “It's all about your face looking super hydrated, refreshed, and glowing—putting a focus on healthy-looking skin that is also sunkissed,” says Aimee Carr, makeup artist and esthetician. “The goal is looking like a natural beauty and keeping makeup minimal and natural.”
2. Pearly, Icy Highlights
To get the Scandi makeup look, you’ll want to add some icy—almost white—highlights to your fresh and hydrated base, Higgins says. The key is to make it look as natural as possible, so avoid any chunky glitter or sparkles.
3. Bronzer
“A good bronzer also helps achieve the glow effect. You can apply all over or in specific areas of your face to define,” says Carr. As an alternative, she suggests adding some bronzing drops to your foundation or face cream.
4. Pink Cheeks
Blush is key for Scandi makeup. The trick here is using a pinkish tone your skin would naturally turn when it’s cold outside (this will depend on your complexion). It should also be applied to areas where you naturally blush, so avoid any sort of dramatic blush draping or sculpting. Carr suggests using a hydrating cream or liquid formula for an extra glowy effect.
5. Pink, Glossy Lips
Match your lips to your pink cheeks with a pink-leaning lip gloss, balm, or oil. Alternatively, Higgins says you can use a pale pink lipstick, but make sure to use some lip liner first to keep everything in place and add some dimension.
It may have been a BRAT girl summer, but it's now decidedly a Moo Deng fall. The baby pygmy hippo is social media's latest darling, amassing over 3 million followers on TikTok, captivating us with her cuteness, feisty personality, and...gorgeous skin? Yes, Moo Deng skin is a big thing, with countless videos and Reddit posts devoted to achieving the baby hippo's coveted dewy skin and rosy glow.
"It's no surprise that everyone wants Moo Deng's rosy cheeks and dewy skin. This combination is very appealing as it translates across all skin tones, from very fair to deeper," says makeup artist Norah Salazar.
Moo Deng's look also speaks to the continuing popularity of glass skin. "Glass skin, or that very dewy, smooth, almost poreless, reflective skin, will likely always have a place in skin care trends," says Omar Ibrahim, MD, a board-certified dermatologist in Chicago, Ill. "The base is hydrated, well-exfoliated skin with cells tightly packed so that light can reflect off the high points of the skin. It’s one marker of healthy, youthful skin."
Fun fact: Moo Deng definitely was born this way. Per the World Wildlife Organization, pygmy hippos have tiny mucus glands on their skin that produce a hydrating, protective goo that also imparts a rosy tint to their naturally greenish-black skin. Since hippo goo has yet to be bottled and sold at Sephora (we're kidding, but actually, maybe not), how can you score a similar look to the beloved hippo?
First, it's important to note that the glass skin you see online is often achieved through the use of lighting or filters, and the extreme versions of it aren't even attainable IRL, notes Dr. Ibrahim (for humans, at least). Adopting a consistent routine of exfoliating, moisturizing, and using products or treatments that help stimulate collagen production (think retinoids and laser treatments, respectively) is your best bet, he notes.
You can, however, also use certain skin care and makeup products to mimic Moo Deng's look, at least temporarily. Salazar advises prepping skin with a hydrating sheet mask, then applying a rich moisturizer. Next, a glow-enhancing primer is key; use this underneath a tinted moisturizer that has a radiant finish, or mix the two together.
To score those signature rosy cheeks, Salazar advises using a liquid or cream blush; this will enhance the 'wet' look, more than a powder. "For fair skin, a light peach or pink is best, while medium skin tones look great in peaches or rosier pinks," she says. If your complexion is more olive, choose pink hues with orange undertones, while the deepest skin tones should opt for deep berry tones. Swirl it onto the apples of your cheeks with a small, flat brush, adding more as needed.
"To intensify the look, add another drop of highlighter to the cheekbones, Cupid’s bow, temples, and tip of your nose," adds celebrity makeup artist Andrew Sotomayor. He adds that to set everything in place, a setting spray with a dewy finish is choice to further play up that nearly wet effect.
Now that you've scored Moo Deng skin, all that's left to do is embrace your inner Moo Deng energy—fun-loving, vivacious, and with a total zest for life.
Eyebrows may seem like a minor detail impervious to the gravity of beauty trends, but take one look at images of people across the decades and you’ll see they’re very prone to evolution. From ultra-thin high arches in the 1920s and full and fluffy brows in the ‘80s, each era reflects its own beauty ideals. Today we’re diving into the latest eyebrow trend—straight brows—which embraces a clean, thick, and straight brow line with minimal arching.
The Rise of Straight Brows
Straight brows have a flat, horizontal shape with little to no arch, creating a soft, natural look that follows the brow bone's natural line. Makeup artist Ashley Gomila says it's a more defined, high-fashion look that’s in direct contrast to the arched bushy brow look.
“A lot of people are going for more lifted looks overall and having a straighter, less angular brow is lifting while looking minimal and modern,” she says. “It's very much a trend right now to have a sleek, less arched brow.”
This straight brow trend started making headway in the mid to late 2010s, especially in South Korea, where they were seen as youthful and natural. K-Beauty has a stronghold on much of the world, so it only makes sense that the trend was adopted across the globe.
“With TikTok and social media and everyone creating their own makeup content, the straight brow has become more popular,” says Amber Kerns, celebrity makeup and hair expert. “It is also very reminiscent of the ‘80s Gothic-inspired brow.”
The look is all over social media right now, but celebs are wearing straight brows, too. Rosie Huntington-Whiteley, Doja Cat, Kendall Jenner, Cardi B, Natalie Portman, and Zoë Kravitz are all embracing straight brows.
Face Lift Effect
The straight brow trend has a lot going for it. There’s the youthful touch that it can add to someone’s face, with some even going so far as to call it an instant face lift. Kerns says there’s some merit to this idea, noting that “brows are like the curtains to the face, and a very groomed straight brow tends to lift the face.”
Gomila adds that a lot of people are shaving off the tail of their eyebrows, especially if the end turns down. “Doing so creates an opportunity to draw on or fill in a higher area of the brow bone which will help to instantly lift the eye,” she says.
Compared to other eyebrow trends over the years, including the ultra-manicured brows that were super popular in the 2010s, straight brows are considered more natural looking and arguably require less maintenance. It’s also helpful when it comes to the rest of your makeup application.
“It creates a great canvas for makeup, especially an extended eye makeup look, such as a cat eye, as it pulls up the eye,” Kerns explains.
How to Get Straight Eyebrows
The straight brow is flattering on everyone, Gomila says. It just depends on whether that’s the look you’re going for. If you already have a full brow, then it’ll be easier to achieve since you can shape the brow to your liking with tweezers and waxing.
After creating the right shape, Kerns says you can further define your brows using an eyebrow palette or pencil. From there, a key part of the straight eyebrow look is brushing the hairs upward.
“A great affordable option, especially if you are on the go, is to take a clean mascara wand and use it with a hair product, either a pomade or hair gel, and brush your brows up,” Kern says. This will help lock your brows in place, as well.
If you have thinner brows, you’ll probably need to do more penciling-in to recreate the look. Kern also suggests seeing a brow specialist who can help you create a longer-lasting straight brow look via microblading.
For mature skin, finding a comfortable and undetectable foundation seems like a paradox. Good coverage typically comes at the cost of a heavier formula, which can often sink into lines, making them look more prominent. Luckily, that's not at all the case for the iconic Laura Geller New York Baked Balance-n-Brighten Powder Foundation that over 20,000 Amazon shoppers have already added to their cart in the past month.
Developed by 66-year-old makeup artist Laura Geller, this best-selling foundation is a baked solid powder formula handmade from a blend of lightweight pressed pigments that provide color-correcting benefits in a weightless and buildable foundation. It's even loaded with skin-friendly ingredients like hydrating white tea extracts and Centella Asiatica. Just a few swirls of this flawless powder over your face, and it evens out complexion and texture while blurring wrinkles and fine lines.
Laura Geller New York Baked Balance-n-Brighten Powder Foundation
Take it from one 70-year-old reviewer who said the baked foundation looks "great on older skin." After dealing with sunspots and "a touch of rosea," they were "impressed at how well it covered" imperfections while imparting a "nice, healthy-looking glow." Another fan wrote that they are "80 years young, but now look 65," thanks to the airy powder. "My skin looks more flawless using this product as opposed to using a liquid foundation," they added excitedly.
"It doesn't [find] its way into the lines and creases of my skin," a third customer raved. "I'm in my 70s, and this powder doesn't look caked on or chalky at all." They also said that the powder "feels light, even in the heat of summer temps or when working out at the gym" and shared that they use a smaller brush to dab the foundation in their under-eye area when they need a little extra coverage.
Mature women have met their match in Laura Geller's fabulous Baked Balance-n-Brighten Powder Foundation, and you should grab it during Amazon's early Black Friday sale while the baked powder starts at just $18. We also found some more stellar beauty deals you should add to your cart before they sell out.
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