Every once in a while, social media serves up a new concept that completely shakes up the way we view something. That recently happened in the beauty sphere via French makeup artist @Aliénor, who introduced us to the idea of contrast theory as it applies to our complexion and the makeup we wear. In just a matter of months, terms like “low contrast makeup” and “high contrast makeup” have become part of everyday convos. Not caught up to speed? We’re covering everything you need to know. What Is Contrast Makeup Theory? Contrast makeup theory examines your natural features to determine whether they are high, medium, or low contrast and then uses makeup to enhance or minimize your features, explains Natalie Dresher, celebrity makeup artist. The idea is that everyone has either a low, medium, or high contrast, and that they can turn up or dial down that contrast with their makeup choices. Some people want to go for a more "balanced" look—which some argue is universally flattering—while others may want to lean more into their high or low contrast appearance. “As a makeup artist and esthetician, I truly enjoy the playful nature of contrast makeup,” says Margo Copeland. “It allows me to highlight different features on my clients, whether focusing on the eyes, lips, or cheeks. This approach not only fosters creativity, but also makes the process incredibly fun and rewarding.” High Contrast: “A high contrast face means that your hair and eyes might be dark but your skin is light, or your skin is a deeper complexion and your hair and eyes are light,” Dresher explains. Basically, you have a strong mix of both light and dark features. Low Contrast: A low contrast face is the opposite. In this case, most of your features are either light or dark so there’s little variance in contrast. Medium Contrast: This is a combination of both. You have some contrast, but it isn’t extreme as a high contrast face or as subtle as a low contrast face, Copeland says. How to Apply Contrast Makeup Theory Once you know your facial contrast, you can experiment with adding more variance or subtracting some via makeup. There’s really no right or wrong way to do this—it's all about experimenting and trying new things to find looks you enjoy and that flatter your features. “Low contrast makeup uses similar shades for a soft, natural look, while medium contrast employs complementary tones that enhance features without overwhelming,” Copeland notes. “High contrast utilizes bold differences between light and dark shades for a dramatic effect that powerfully accentuates facial features.” Ultimately each level of contrast reflects different moods and styles, allowing for versatile expression in makeup artistry. Medium Contrast Makeup: For a Goldilocks approach, Drescher says to “try a neutral smokey eye with a natural lip, or a low key eye look with a ‘your lips but better’ shade. Low Contrast Makeup: Keep things subtle by minimizing current contrasts or leaning into your naturally low contrasted features. Try a brown mascara or earthy eye look with a clear gloss. High Contrast Makeup: “High contrast calls for bright colors, dramatic eyeliner, and bold lip shades,” Copeland says. The goal is to play with your current features by turning the contrast dial up or down to find what works for you. And the best part? You can always try something new tomorrow.

Skinny jeans. No-show socks. Mascara. What do all of these things have in common? They've all been deemed decidedly "uncool" by Gen Z, forcing millennials everywhere to do some serious soul searching—and closet and bathroom purging. Also on the list: eyeliner, more specifically the beloved black, winged liner looks that, quite literally, defined a generation. (Lauren Conrad in The Hills, need we say more?) Gen Z isn't interested in the high-maintenance, hyper-precise black cat eye that millennials swore by for years, i.e. the sharp, dramatic wing that had a chokehold on beauty trends for over a decade, says makeup artist Sarah Kuhl. "Gen Z trends tend to favor more natural makeup styles that enhance features without heavy application. Winged eyeliner can sometimes appear too dramatic, which contrasts the minimalistic, effortless vibe many prefer." Celebrity makeup artist Andrew Sotomayor agrees: "Whereas decades of beauty trends were about looking 'perfect,' Gen Z knows that they can show up in the world in whatever way is true for them." So, how is this current generation wearing eyeliner today? Sotomayor says there's a lot of different variations when it comes to liner looks—i.e. it's no longer one single style that everyone is copying. However, there are some patterns. And, per our previous point about embracing imperfection (and a fresh face), it should come as no surprise that today's trending eyeliner aesthetic is much softer and more subdued. "Right now, Gen Z is all about soft definition, strategic smudging, and effortless wings that complement their natural eye shape," Kuhl points out. Here, a few different ways to wear liner, just like the youths are. How to Wear Eyeliner in 2025 Swap out the color. Rather than black, which can come across as a bit harsh, opt for brown, taupe, or soft gray hues, Kuhl suggests. Or, go the opposite direction and choose a super bright shade. Particularly if you want to stick with a more crisp, winged shape, this can make the overall effect feel more graphic and creative, she notes. Change the direction. Instead of dragging the wing up and out from the top lid, extend it out slightly from the lower lashline, says Kuhl. (Bonus: This also creates the appearance of a subtle lift, something elder millennials are sure to appreciate.) Alternatively, you can take the line straight or even slightly downturned, which will create a more innocent-looking vibe. Use shadow as liner. Granted, this isn't the newest technique on the block, but Sotomayor says it works well to create a very sheer, liner effect that's Gen Z approved. Swap out black liquid liner for a dark brown cream shadow and smudge it lightly against and into the upper lashes. Soften the edges. Use a small brush or your fingertip to diffuse the edges of a traditional crisp wing for a more blended, effortless, look, recommends Kuhl. This type of smoked out edges creates a very Gen Z-like understated vibe, she adds. Plus, you won't have to stress about precision. Make the wing slightly smaller. While super dramatic winged liner may be out, something as simple as switching it up to more of a micro-wing can instantly modernize the whole effect, Kuhl points out. Just don't extend it quite as far out past the corner of your eye and you're good to go.

Glossy lips will never fade from favor completely, but they’re currently taking a back seat to a super pretty, low glam alternative. We’re talking about rom-com lips, which are essentially a variation on a “your lips but better” approach that gives girlish, soft, and effortlessly natural vibes. Not only do rom com lips look great on everyone, but they’re super easy to recreate. Here’s how to get the look courtesy of celebrity makeup artists. What Are Rom-Com Lips? Rom-com lips are blurred, semi-matte lips in natural hues that draw inspiration from the just-kissed look we often see on actresses in romantic comedies and period dramas, explains celebrity makeup artist Bryan Cantor. They’re not a complete swap for lip gloss, but people are leaning more into this softened look versus the wet and shiny pout. One big reason why? They’re so much easier to wear. “You don’t have to worry about keeping a sharp line like with lip liner, your hair won’t get stuck on them like with gloss, and they are very forgiving as they wear off since they are meant to look natural even when freshly applied,” Cantor explains. How to Do Rom-Com Lips in 3 Easy Steps Not only are rom-com lips easier to wear throughout the day, but they're also a cinch to apply. Follow this quick tutorial and you’ll have that soft girlish look in just a few easy minutes. Step 1: Make Sure Lips Are Hydrated Even though the look of rom com lips is matte, you’ll still want a hydrated base. This ensures you get rid of any cracks or flakes, and it makes for a softer, prettier diffusion of color. Step 2: Get the Right Lip Product The kinds of products you need to get this look are varied. “You can use lip liner, cream blush, satin or soft matte lipstick, tinted lip balm, or even products specifically made for creating blurred lips,” Cantor says. “The color of these products should match your natural lip or be slightly deeper than your natural lip color.” There's a good chance you already have a product in your makeup bag that'll get the job done. Step 3: Dab the Color Onto Your Lips The secret to getting perfect rom com lips? Your fingertips! Instead of harshly drawing lines or swiping on lipstick, the best way to create rom com lips is to use a gentle dabbing or pressing motion for just a hint of color. “An easy way to create this look is to dab on lipstick with your fingertip to give just a hint of color,” Cantor suggests. “Another easy way to create this look is to prep your lips with lip balm and then dab cream blush on top of it to smudge the products together.” You can use the same cream blush color you used on your cheeks for a more cohesive look. Concentrate the color on the center and blend outward. And Cantor adds that if you choose to use a lip liner first, be sure to smudge it out with your finger after applying to avoid having any sharp lines.

“Bigger is better” has been a mascara mantra since its inception. Practically every tube of the inky stuff promises extreme length, blasted volume, and high impact. And who can forget about the thick, costly, time-consuming lash extensions that had people running to their appointments dutifully every two weeks? But just as Gen Z has done so many times before, they’re taking the old beauty standard and swapping it out for the complete opposite. This one's not just a fleeting apparition, either. Ghost lashes are here, and you're about to see this new beauty trend everywhere. What Are Ghost Lashes? Ghost lashes are your lashes, perhaps slightly enhanced, but otherwise very natural looking with very little product or major transformation. They’re called ghost lashes because they’re almost invisible—at least compared to the decades of thick, heavy, and clearly unnatural mascara look we’re so used to seeing. “The ghost lashes are much like the no-makeup makeup look, really focusing on enhancing your natural lashes in an almost undetectable way,” explains Manuel Espinoza, a professional celebrity makeup artist and Black Radiance ambassador. Tonya Riner, a celebrity makeup artist based in Houston, Texas, says this pared-back approach feels like a natural tipping point in the beauty world—a breath of fresh air in a landscape often dominated by heavy mascara. “Clean, bare, or barely-there lashes offer a sense of individuality, allowing the rest of your makeup to shine.” The Benefit of Ghost Lashes It’s only natural for trends to rise and fall, and often a trend emerges as a direct response to an existing trend. Perhaps it’s an attempt for contrarians to stand out—even if only for a little bit until the new becomes the old again. That said, ghost lashes are alluring because they’re fresh and new, and you cannot deny the appeal of their simplicity. “Skipping mascara eliminates the risks of smudging, flaking, or clumping, while showing a willingness to edit your look,” Riner says. “Not every makeup style needs the added dimension mascara provides. In fact, lashes can sometimes detract from the vibe you’re trying to achieve.” Also, you can’t deny the benefits of giving your lashes a break from goopy mascara. It’s sort of like taking a breather from gel or acrylic nails, or opting for gentle skincare days versus exfoliating every day. “If youʼre someone who does lash extensions all the time, they can sometimes damage your lashes or rip them out—making your natural lashes a bit more fragile and frail,” Espinoza says. Washing mascara off every day can take a toll on your lashes, too. By going bare, you allow your lashes some room to grow. How to Naturally Enhance Your Lash Line The obvious way to sport ghost lashes is to skip mascara altogether. However, if you’re still looking for the tiniest tweaks of enhancement (sans dramatic mascara) there are ways you can give lashes some TLC so they look healthy and defined—just in a more natural way. Tightlining: For a touch of definition without mascara, tightlining with a shimmer eyeliner along the top lash line is a game-changer,” Riner says. “It creates a soft, reflective glow that feels ethereal. Smudged Eyeliner: At both the Dior and Peter Philips New York Fashion Week fall/winter 2024 shows, we saw dark eyeshadow at the roots without mascara. “I think we will see more people using dark eyeshadow at the roots to enhance the natural contour of their eyes,” Espinoza says. “This is because there are still many who are calling for experimental but wearable makeup looks.” Lash Serums: Lash serums continue to gain momentum, and are a great alternative to getting naturally long, dense lashes. Espinoza says, “I have had many clients talk to me about which lash serums they are using and how it's been added to their skincare routine.” Clear or Brown Mascara: If bare lashes feel too bold, Riner suggests trying a clear or lightweight brown mascara. “Clear mascaras add a subtle sheen while nourishing lashes—a perfect middle ground for those hesitant to go fully bare,” Riner says. A brown mascara adds a bit more definition.

I've been wearing lip liner since I was 12 years old. It was a pinky-nude Mary Kay pencil that I stole from my Mom's stash and it made me feel instantly cool. All these years later, the right lip liner—one that adds definition and contour to my natural lip shape—has the same effect. I love a '90s brown with a pink gloss layered over the top of it. My one beef with liner is that between my morning iced latte, my lunchtime Diet Coke and Chopt salad combo, and my toddler's kisses, I have to reapply it often. Then I heard about this viral (2.5 billion views on TikTok), peel-off lip liner stain. After 18 years in the beauty industry, I rarely (OK, never) buy beauty products. It's my job to review them, so companies send me samples. But during a recent scrolling sesh, I saw an influencer peeling off her lip liner and was so intrigued that I spent $15 for a pack of three of Sacheu's lip liners (available in nine shades). Brace yourself before opening the tube, because the spongey applicator is covered in a super dark, almost black stain. Yes, you'll feel weird putting it on—I did! But use it to carefully line your lips. If you want a fuller pout, slightly overline them. I like connecting the Cupid's bow to create instant fullness. If you mess up, just grab a cotton swab to quickly fix your mistake. Then, you wait. The company recommends waiting 10 to 15 minutes. If you want a darker stain, feel free to extend the window a bit; if you are going for a subtler look, peel it early. The key is waiting until the liner is dry so you can actually peel it off. I do the rest of my makeup while I wait. Then, once it's dry, move your lips to create a little edge at the outer corner. This is when the fun starts! Using your fingertips, grab the edge of the dried liner and slowly peel it off (you can see the pic of me doing this step, below). This just must be the most satisfying thing on the planet. What you're left with is a gorgeous lip liner stain (I like the shade HEY-zel 04; a golden brown) that lasts about two days! I like to blur and soften the line with my fingers, then apply a pink gloss on top of it. You can also color in your lips for an allover stain but I really love the lasting definition this gives as a liner. Also, long-wear lip products are notoriously drying. This one is not. There's no crusting or cracking, and it doesn't leave my lips feeling or looking chapped. While the peeling part is fun, the staying power of the liner that's left behind is a total game-changer. It legit lasts through my coffee and lunch, plus it's napkin- and kiss-proof! And even at night, when I wash my face, I love that my lips still look a little done. It's the perfect in between of regular lip liner that fades fast and the professionally done, permanent lip liner that lasts years—I'm just not ready for that kind of commitment. So, while the application is a touch high maintenance (the waiting; the peeling), the end result is—chef's kiss—worth it. You'll have defined, rosy lips with color that lasts for days.

Pinterest just unveiled its 2025 Annual Trend Report, and it’s clear that the coming year is all about self-expression and reimagined aesthetics. Whether you’re embracing bold makeup, dreamy wardrobes, or eco-chic fashion, there’s something to inspire everyone. As we step into a new year, these Pinterest-predicted trends are sure to dominate the fashion and beauty world in 2025. Here’s a closer look at the top six trends and how they’re reshaping the style—plus, the Pinterest search stats to prove they’re worth the hype. 01 of 06 Moto Boho Bye bye traditional boho; Moto Boho is taking over. Pinterest searches for moto boots outfits (+445%) and boho fits (+755%) have Pinterest users gravitating towards a mix of edgy and carefree styles. With flowy skirts and chunky leather accessories—this trend balances toughness and romance in a way that feels chic and effortlessly cool. 02 of 06 Cherry Coded Sweet, tart, and effortlessly chic, cherry tones are sure to be everywhere in 2025. Cherry vibe searches surged by +325% as Pinterest users bring this new obsession into their lifestyle with cherry-inspired makeup, outfits, and accessories. Try pairing a glossy cherry-red lip with some subtle makeup for a fresh new take on classic glam, or add this vibrant color to your wardrobe for a playful pop. 03 of 06 Aura Beauty If makeup could reflect your mood, 2025 would be its breakout year. This trend is all about embracing vibrant hues that compliment your personal style. Aura-effect (+35%) and golden aura-inspired looks (+75%) are on the rise, while full-color makeup eyes saw a staggering +365% increase in searches. Beauty lovers of all ages are embracing this bold, monochromatic look that radiates confidence from chin to cheek. It’s time to find your aura, and let your makeup do the talking. 04 of 06 Goddess Complex This year, it’s time to embrace your inner divine energy. From goddess braids (+60%) to golden aura facials, Pinterest users are channeling feminine power through glowing, ethereal beauty looks. Goddess nails (+760%) are quickly taking over as the manicure of the year, pairing perfectly with luxury fabrics and striking gold accents. It’s the perfect mix of elegance and empowerment. 05 of 06 Sea Witchery Channel your inner mermaid with this sultry glamour aesthetic. With dark siren makeup (+695%) and wavy wet hair (+80%) as the anchors of this aesthetic, this trend captures the vibe of oceanic mystery and ethereal beauty. From mermaid-inspired nails (+65%) to flowing, ethereal silhouettes, this trend is quickly making waves among beauty lovers. 06 of 06 Fisherman Aesthetic Hooked on style? The Fisherman Aesthetic reels in the laid-back charm of coastal living, while blending perfectly with modern everyday fashion. Searches for cable knit sweaters (+110%) and raincoat outfit aesthetics (+35%) highlight the staples of this trend, while fisherman sandals (+30%) and quirky sardine tattoos (+80%) bring a splash of added flare.

Autumn often brings with it a sort of moody makeup vibe—think vampy lips and rusty color palettes—but this season we’re seeing an opposite trend arise from the burnt ashes: Scandi makeup. In a way it feels quite wintry with its icy highlights, pink tones, and natural warmth of the skin, but it’s also a trend nestled under the umbrella of minimalist makeup and the “clean girl” aesthetic. So what’s Scandi makeup all about, and how do you get the look? We’ve got all the details. What Is Scandi Makeup? Scandi makeup is one of the many variations of “no-makeup makeup” we’ve seen pop up time and again, only this one brings with it an air of Nordic cool girl. It’s bright, fresh, and all about looking natural, hydrated, and glowy—without veering into “tried too hard” territory. “When I first think of ‘Scandi makeup,’ I instantly picture Scandinavian supermodel, Elsa Hosk. She is super bright blonde, always bronzy, and always perfectly glowy,” says Emily Gray Higgins, celebrity makeup artist and ambassador for Catrice Cosmetics. “She may try different makeup looks, but there is a special something that still gives that Scandi vibe, whether it be the sculpting, the natural freckles poking through, or the eyeshadow that makes those ice blue eyes pop.” The Scandi makeup aesthetic Higgins sees other recreating is just that: bronzed, glowy in all the right places, and pink blush like it’s cold outside. “I like how it feels more autumn-winter, but still has bronze and warmth in the face base,” Higgins says. “And the pearly highlights get me every time. I think it's a great transitional makeup look from summer to the colder months. There’s just something about it that gives ‘snow queen.’” How to Get Scandi Makeup? To recreate Scandi makeup, you need all the elements. Here’s how to get the look. 1. Hydrated, Natural Base As with any no-makeup makeup look, Scandi beauty is all about nailing your skin. “It's all about your face looking super hydrated, refreshed, and glowing—putting a focus on healthy-looking skin that is also sunkissed,” says Aimee Carr, makeup artist and esthetician. “The goal is looking like a natural beauty and keeping makeup minimal and natural.” 2. Pearly, Icy Highlights To get the Scandi makeup look, you’ll want to add some icy—almost white—highlights to your fresh and hydrated base, Higgins says. The key is to make it look as natural as possible, so avoid any chunky glitter or sparkles. 3. Bronzer “A good bronzer also helps achieve the glow effect. You can apply all over or in specific areas of your face to define,” says Carr. As an alternative, she suggests adding some bronzing drops to your foundation or face cream. 4. Pink Cheeks Blush is key for Scandi makeup. The trick here is using a pinkish tone your skin would naturally turn when it’s cold outside (this will depend on your complexion). It should also be applied to areas where you naturally blush, so avoid any sort of dramatic blush draping or sculpting. Carr suggests using a hydrating cream or liquid formula for an extra glowy effect. 5. Pink, Glossy Lips Match your lips to your pink cheeks with a pink-leaning lip gloss, balm, or oil. Alternatively, Higgins says you can use a pale pink lipstick, but make sure to use some lip liner first to keep everything in place and add some dimension.

It may have been a BRAT girl summer, but it's now decidedly a Moo Deng fall. The baby pygmy hippo is social media's latest darling, amassing over 3 million followers on TikTok, captivating us with her cuteness, feisty personality, and...gorgeous skin? Yes, Moo Deng skin is a big thing, with countless videos and Reddit posts devoted to achieving the baby hippo's coveted dewy skin and rosy glow. "It's no surprise that everyone wants Moo Deng's rosy cheeks and dewy skin. This combination is very appealing as it translates across all skin tones, from very fair to deeper," says makeup artist Norah Salazar. Moo Deng's look also speaks to the continuing popularity of glass skin. "Glass skin, or that very dewy, smooth, almost poreless, reflective skin, will likely always have a place in skin care trends," says Omar Ibrahim, MD, a board-certified dermatologist in Chicago, Ill. "The base is hydrated, well-exfoliated skin with cells tightly packed so that light can reflect off the high points of the skin. It’s one marker of healthy, youthful skin." Fun fact: Moo Deng definitely was born this way. Per the World Wildlife Organization, pygmy hippos have tiny mucus glands on their skin that produce a hydrating, protective goo that also imparts a rosy tint to their naturally greenish-black skin. Since hippo goo has yet to be bottled and sold at Sephora (we're kidding, but actually, maybe not), how can you score a similar look to the beloved hippo? First, it's important to note that the glass skin you see online is often achieved through the use of lighting or filters, and the extreme versions of it aren't even attainable IRL, notes Dr. Ibrahim (for humans, at least). Adopting a consistent routine of exfoliating, moisturizing, and using products or treatments that help stimulate collagen production (think retinoids and laser treatments, respectively) is your best bet, he notes. You can, however, also use certain skin care and makeup products to mimic Moo Deng's look, at least temporarily. Salazar advises prepping skin with a hydrating sheet mask, then applying a rich moisturizer. Next, a glow-enhancing primer is key; use this underneath a tinted moisturizer that has a radiant finish, or mix the two together. To score those signature rosy cheeks, Salazar advises using a liquid or cream blush; this will enhance the 'wet' look, more than a powder. "For fair skin, a light peach or pink is best, while medium skin tones look great in peaches or rosier pinks," she says. If your complexion is more olive, choose pink hues with orange undertones, while the deepest skin tones should opt for deep berry tones. Swirl it onto the apples of your cheeks with a small, flat brush, adding more as needed. "To intensify the look, add another drop of highlighter to the cheekbones, Cupid’s bow, temples, and tip of your nose," adds celebrity makeup artist Andrew Sotomayor. He adds that to set everything in place, a setting spray with a dewy finish is choice to further play up that nearly wet effect. Now that you've scored Moo Deng skin, all that's left to do is embrace your inner Moo Deng energy—fun-loving, vivacious, and with a total zest for life.

Eyebrows may seem like a minor detail impervious to the gravity of beauty trends, but take one look at images of people across the decades and you’ll see they’re very prone to evolution. From ultra-thin high arches in the 1920s and full and fluffy brows in the ‘80s, each era reflects its own beauty ideals. Today we’re diving into the latest eyebrow trend—straight brows—which embraces a clean, thick, and straight brow line with minimal arching. The Rise of Straight Brows Straight brows have a flat, horizontal shape with little to no arch, creating a soft, natural look that follows the brow bone's natural line. Makeup artist Ashley Gomila says it's a more defined, high-fashion look that’s in direct contrast to the arched bushy brow look. “A lot of people are going for more lifted looks overall and having a straighter, less angular brow is lifting while looking minimal and modern,” she says. “It's very much a trend right now to have a sleek, less arched brow.” This straight brow trend started making headway in the mid to late 2010s, especially in South Korea, where they were seen as youthful and natural. K-Beauty has a stronghold on much of the world, so it only makes sense that the trend was adopted across the globe. “With TikTok and social media and everyone creating their own makeup content, the straight brow has become more popular,” says Amber Kerns, celebrity makeup and hair expert. “It is also very reminiscent of the ‘80s Gothic-inspired brow.” The look is all over social media right now, but celebs are wearing straight brows, too. Rosie Huntington-Whiteley, Doja Cat, Kendall Jenner, Cardi B, Natalie Portman, and Zoë Kravitz are all embracing straight brows. Face Lift Effect The straight brow trend has a lot going for it. There’s the youthful touch that it can add to someone’s face, with some even going so far as to call it an instant face lift. Kerns says there’s some merit to this idea, noting that “brows are like the curtains to the face, and a very groomed straight brow tends to lift the face.” Gomila adds that a lot of people are shaving off the tail of their eyebrows, especially if the end turns down. “Doing so creates an opportunity to draw on or fill in a higher area of the brow bone which will help to instantly lift the eye,” she says. Compared to other eyebrow trends over the years, including the ultra-manicured brows that were super popular in the 2010s, straight brows are considered more natural looking and arguably require less maintenance. It’s also helpful when it comes to the rest of your makeup application. “It creates a great canvas for makeup, especially an extended eye makeup look, such as a cat eye, as it pulls up the eye,” Kerns explains. How to Get Straight Eyebrows The straight brow is flattering on everyone, Gomila says. It just depends on whether that’s the look you’re going for. If you already have a full brow, then it’ll be easier to achieve since you can shape the brow to your liking with tweezers and waxing. After creating the right shape, Kerns says you can further define your brows using an eyebrow palette or pencil. From there, a key part of the straight eyebrow look is brushing the hairs upward. “A great affordable option, especially if you are on the go, is to take a clean mascara wand and use it with a hair product, either a pomade or hair gel, and brush your brows up,” Kern says. This will help lock your brows in place, as well. If you have thinner brows, you’ll probably need to do more penciling-in to recreate the look. Kern also suggests seeing a brow specialist who can help you create a longer-lasting straight brow look via microblading.

For mature skin, finding a comfortable and undetectable foundation seems like a paradox. Good coverage typically comes at the cost of a heavier formula, which can often sink into lines, making them look more prominent. Luckily, that's not at all the case for the iconic Laura Geller New York Baked Balance-n-Brighten Powder Foundation that over 20,000 Amazon shoppers have already added to their cart in the past month. Developed by 66-year-old makeup artist Laura Geller, this best-selling foundation is a baked solid powder formula handmade from a blend of lightweight pressed pigments that provide color-correcting benefits in a weightless and buildable foundation. It's even loaded with skin-friendly ingredients like hydrating white tea extracts and Centella Asiatica. Just a few swirls of this flawless powder over your face, and it evens out complexion and texture while blurring wrinkles and fine lines. Laura Geller New York Baked Balance-n-Brighten Powder Foundation Take it from one 70-year-old reviewer who said the baked foundation looks "great on older skin." After dealing with sunspots and "a touch of rosea," they were "impressed at how well it covered" imperfections while imparting a "nice, healthy-looking glow." Another fan wrote that they are "80 years young, but now look 65," thanks to the airy powder. "My skin looks more flawless using this product as opposed to using a liquid foundation," they added excitedly. "It doesn't [find] its way into the lines and creases of my skin," a third customer raved. "I'm in my 70s, and this powder doesn't look caked on or chalky at all." They also said that the powder "feels light, even in the heat of summer temps or when working out at the gym" and shared that they use a smaller brush to dab the foundation in their under-eye area when they need a little extra coverage. Mature women have met their match in Laura Geller's fabulous Baked Balance-n-Brighten Powder Foundation, and you should grab it during Amazon's early Black Friday sale while the baked powder starts at just $18. We also found some more stellar beauty deals you should add to your cart before they sell out. L'ange Hair Le Duo Grande 360-Degree Airflow Styler Cosrx Snail 96 Mucin Repairing Essence Lancôme Lash Idôle Lash-Lifting & Volumizing Mascara Shark FlexStyle Hair Dryer & Powerful Styling System TirTir Mask Fit Red Cushion Foundation