6 Fashion and Beauty Trends That Will Be Everywhere in 2025, According to Pinterest (Including This Striking Color)

Pinterest just unveiled its 2025 Annual Trend Report, and it’s clear that the coming year is all about self-expression and reimagined aesthetics. Whether you’re embracing bold makeup, dreamy wardrobes, or eco-chic fashion, there’s something to inspire everyone. As we step into a new year, these Pinterest-predicted trends are sure to dominate the fashion and beauty world in 2025.

Here’s a closer look at the top six trends and how they’re reshaping the style—plus, the Pinterest search stats to prove they’re worth the hype.
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Moto Boho
Bye bye traditional boho; Moto Boho is taking over. Pinterest searches for moto boots outfits (+445%) and boho fits (+755%) have Pinterest users gravitating towards a mix of edgy and carefree styles. With flowy skirts and chunky leather accessories—this trend balances toughness and romance in a way that feels chic and effortlessly cool.

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Cherry Coded
Sweet, tart, and effortlessly chic, cherry tones are sure to be everywhere in 2025. Cherry vibe searches surged by +325% as Pinterest users bring this new obsession into their lifestyle with cherry-inspired makeup, outfits, and accessories. Try pairing a glossy cherry-red lip with some subtle makeup for a fresh new take on classic glam, or add this vibrant color to your wardrobe for a playful pop.

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Aura Beauty
If makeup could reflect your mood, 2025 would be its breakout year. This trend is all about embracing vibrant hues that compliment your personal style. Aura-effect (+35%) and golden aura-inspired looks (+75%) are on the rise, while full-color makeup eyes saw a staggering +365% increase in searches. Beauty lovers of all ages are embracing this bold, monochromatic look that radiates confidence from chin to cheek. It’s time to find your aura, and let your makeup do the talking.

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Goddess Complex
This year, it’s time to embrace your inner divine energy. From goddess braids (+60%) to golden aura facials, Pinterest users are channeling feminine power through glowing, ethereal beauty looks. Goddess nails (+760%) are quickly taking over as the manicure of the year, pairing perfectly with luxury fabrics and striking gold accents. It’s the perfect mix of elegance and empowerment.

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Sea Witchery
Channel your inner mermaid with this sultry glamour aesthetic. With dark siren makeup (+695%) and wavy wet hair (+80%) as the anchors of this aesthetic, this trend captures the vibe of oceanic mystery and ethereal beauty. From mermaid-inspired nails (+65%) to flowing, ethereal silhouettes, this trend is quickly making waves among beauty lovers.

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Fisherman Aesthetic
Hooked on style? The Fisherman Aesthetic reels in the laid-back charm of coastal living, while blending perfectly with modern everyday fashion. Searches for cable knit sweaters (+110%) and raincoat outfit aesthetics (+35%) highlight the staples of this trend, while fisherman sandals (+30%) and quirky sardine tattoos (+80%) bring a splash of added flare.