Emma Roberts Just Dyed Her Hair 'Sunrise Red'—and She Looks Exactly Like Her Famous Aunt

Emma Roberts just dropped a major hair transformation, and it’s giving us all the fiery, head-turning energy we need to shake off the winter blues. Say hello to the newest hair color trend: sunrise red.

A warm, glowing shade that’s equal parts bold and romantic, sunrise red is defined by its “beautifully rich, ginger-based shade that enhances cooler skin tones with its warm and vibrant tones,” says Renée Valerie, Director, R+COLOR Education & R+COLOR Collective Member. “It’s a striking yet natural-looking color that adds depth and dimension.”
So why is sunrise red the shade of the moment? Other than Roberts making it look so effortless, it’s the perfect in-between season color—cozy enough to warm up your complexion during the chilly winter months but bright enough to bring fresh, vibrant energy into spring. Plus, with celebs like Sydney Sweeney and Gigi Hadid also dabbling in the redhead renaissance, it’s clear that fiery hues are having a major moment.

Unlike the icy blondes and deep brunettes of past seasons, this shade makes a statement without feeling too high-maintenance. It fades beautifully, works on a range of skin tones, and brings an instant boost of confidence. Need we say more?

And let’s be real, if Emma Roberts, the queen of classic blonde, is switching things up, you know it’s a trend worth trying. Whether you go full sunrise red or opt for a more subtle strawberry glaze, this shade is all about warmth, glow, and main character energy. So if you've been looking for a sign to spice up your hair game, consider this it.

How to Get the Look
If you’re ready to take on this fiery hue, ask your stylist for a warm, dimensional red with a mix of copper, amber, and golden tones. Think a blend of cinnamon and apricot with a soft, lived-in finish. You’ll want a custom mix that flatters your skin tone, so bring inspo pics (yes, Emma’s latest selfie definitely counts).

If you’re transitioning from a lighter blonde, Valerie recommends a gloss application to allow the bold red to gradually fade into a soft, peachy hue that’s just as beautiful. For those starting with a darker base, your stylist may need to lift your color slightly to get that vibrant glow. Bonus points if you pair it with soft waves or a sleek blowout.

How to Maintain the Look
Upkeeping a vibrant color isn’t for the faint of heart—red dye molecules are notoriously quick to fade, meaning a little extra TLC is mandatory. To keep your sunrise red from washing down the drain, swap your regular shampoo for a sulfate-free, color-safe formula and wash with cool water to seal in the pigment,

A color-depositing conditioner or gloss treatment once a week can also work wonders in reviving that fresh-from-the-salon vibrancy. And if you’re a heat-styling addict, make sure you’re using a heat protectant every single time—nothing dulls red hair faster than hot tools without protection. Lastly, embrace dry shampoo and stretch your washes as long as possible (your color and your scalp will thank you). With the right care, your gorgeous red mane can stay just as bold as the day you walked out of the salon.