Gigi Hadid's Stunning 'Silver Tequila' Hair Color Proves Gray Can Look Good at Any Age

Gigi Hadid has long been the ultimate blonde muse, setting the standard with her golden, sun-kissed strands—and now, she’s taken her signature shade to a whole new level.

The supermodel recently stepped out with a bold new ‘do that can only be described as “silver tequila” hair. Think icy platinum meets soft silver, shimmering with the same smooth, light-catching glow as a top-shelf tequila pour. It’s crisp, cool, and anything but basic—proof that blondes don’t always have to play into warm and buttery hues.
This shade leans into the rising obsession with silver-toned hair, proving that grey isn’t something to hide—it’s a statement, no matter your age. “As more people are drawn to cool-toned blondes and high-shine finishes, this color makes a statement without being overly dramatic,” says L’Oréal Professionnel and Color Expert Min Kim. “It’s a modern evolution of platinum blonde that feels fresh and fashion-forward.”


Whether you’re embracing the shade naturally or going full-on fashion statement, “silver tequila” hairs the perfect mix of bold and polished. Read on below to learn how to join in on the fun.

How to Get the Look
To nail Gigi’s icy silver hue, starting with a super-light base is key. Whether you’re a natural brunette or already blonde, bleach will be part of the process—but patience is everything. Wella Professionals Brand Ambassador and Chief Blonding Officer Zach Mesquit advises going slow with low-volume lightener to keep hair healthy and strong. It might mean extra time in the chair, but trust us, it’s worth it to avoid frazzled ends and keep that silver looking sleek, not stressed.

Once your hair is lifted to the perfect pale blonde, it’s time for the magic touch—a toner. Wella Professionals Blondor Liquid Toners in the shades “Pale Platinum” and “Pale Silver” (mixed in equal parts) create that cool, metallic silver that mirrors your favorite sleek tequila bottle. To keep your strands silky and strong, Mesquit stresses the importance of a deep-conditioning treatment post-color. Silver hair takes commitment, and after all that processing, your locks deserve some serious TLC—think rich masks, nourishing treatments, and all the hydration they can get.