"Guava Girl" Is Summer’s Official Aesthetic—Here’s Why This Beauty Trend Is Blowing Up

Every summer, a signature aesthetic takes over pop culture. Last year’s brat summer was defined by a lime green palette, messy eyeliner, and carefree energy. But this year, we’re leaning into something a little sweeter, sunnier, and dare we say—juicier. Welcome to "guava girl" summer. From summer dresses to refreshing drinks, skincare, perfume, makeup, and nails, guava is the color and scent that's popping up everywhere.

What Exactly Is "Guava Girl?"
On TikTok, the “guava girl” aesthetic is taking off. Picture this: peachy-pink cream blush, glossy lips, and monochromatic makeup in shades that mirror a tropical sunset. It’s fresh, flattering, and effortless. If you’re guava-curious but not ready to go full-on fruit bowl, ease in with a mani—Olive & June’s Guava Gloss is a warm pink neon that’s bold on fingers but easy to wear on toes. Warning: the shade is so cute, you might be wearing it from head-to-toe come July or August.

What Inspired the "Guava Girl" Trend?
From the runway to your makeup bag and even your morning coffee run, guava is everywhere. We’ve seen it pop up in new beauty launches—think guava-infused serums and toners, guava-scented fragrances, guava-toned blushes, and juicy lip glosses. It’s also making its way into your drink order, with Dunkin’s Tropical Guava Refresher and Waterloo’s Guava Berry seltzer both serving the trend in beverage form.
What Does The Color Guava Look Like?
This season’s must-have hue is a vibrant, orangey-pink inspired by the inside of a pink guava. (Fun fact: though the fruit has a green exterior, slice it open and you'll find a lush coral-pink interior that practically screams summer and tastes like a a blend of pear, strawberry, and sometimes other tropical fruits like papaya.) While you could call it coral or pinky-orange, "guava" just feels more exciting—and half the fun of a trend is the name, right?
What Are Easy Ways To Incorporate Guava Into Your Look?
Juicy makeup
Lip glosses are another easy way to embrace the trend. Summer Fridays just launched a Pink Guava Lip Butter Balm, DIBS Beauty has a plumping gloss in Guava Glaze Jam Jam Lip, and e.l.f. has a glossy guava-tinted lip oil that’s both affordable and wearable. Want to go full guava girl? Try a monochromatic look across eyes, lips, and cheeks for that cohesive, sun-warmed glow.

Tropical scents
Fragrance fans, take note: guava is the “it” note in new summer scents. Ellis Brooklyn’s Guava Granita smells like a Palm Springs pool party, while Fenty Skin and Kopari are infusing their cult body butters with guava for a beachy, delicious finish.

Beachy dresses and accessories
Fashion-wise, reach for a breezy dress or linen set in this tangy pink tone. It looks stunning on everyone, but especially glows on warm and neutral undertones. Prefer neutrals? Add a pop of guava with a sandal, clutch, or statement earring.

So, whether you're sipping a guava spritz or swiping on a tropical-toned lip, there are endless ways to embrace this season’s juiciest trend. The only rule? Have fun! After all, it’s not just summer—it’s "guava girl" summer.