The Pageboy Bob Is Trending—and It’s Giving 'London Cool Girl' Vibes

Hairstyle trends come and go, often emerging with a new twist that brings it squarely into modern times. The recently revived pageboy bob is the perfect example of this. Made famous in the 1960s by forever icons like Princess Diana and The Beatles, today’s pageboy bob has managed to fuse softness with precision and nostalgia with modernity. Here’s everything you need to know about the look, which is currently making waves everywhere.
What Is the Pageboy Bob?
The pageboy bob is a sleek, chin-length bob with blunt edges and often a straight fringe. It got its name because it looks like a style worn by English page boys in the medieval era, says Jessica Ruby, celebrity stylist and owner of The Flamingo Lounge in New York City and Los Angeles. (Don’t worry, the updated version is way cooler.)

“This style hit the mainstream in the 1960s thanks to mod icons like The Beatles and Princess Diana, whose signature variation kept the shape but added volume and polish,” Ruby says. “It can be worn as a clean bob or with short round graduation. This look is fashion-forward and editorial—think East London cool girl energy, reimagined through a 2025 lens.”

This short hairstyle is trending among other cropped do’s, like the Parisian and Italian bobs and the Christy cut (a modern version of the bowl cut). Ruby says that while those airy, tousled cuts lend a breezy feel, the pageboy bob stands out for its drama and precision.

“We’re seeing a shift from low-maintenance to high-impact. The pageboy bob is unapologetically styled; it’s sharp, intentional, and timeless,” Ruby says. “Models, influencers, and musicians are embracing more structured looks that showcase confidence and personality, and the style’s being reinterpreted everywhere from TikTok to fashion week.”
How to Style and Maintain a Pageboy Bob
It’s no wonder the pageboy bob is taking off. It gives instant presence and loads of cool girl vibes. Plus, you can style it either super sleek for a modern mod aesthetic, or you can add texture for something more raw and rebellious. If you go for this power cut, follow this advice to keep it maintained and styled.

Get Regular Trims: As with any structured cut, regular trims are important. “To keep the shape clean and fresh, you should trim it every six to eight weeks,” Ruby says. She adds that it’s essential to work with a hairstylist who has advanced training since this is a haircut that demands both technical skill and artistry.
Perfect Your Blowout: You can wear a pageboy cut with natural texture, but if you want to capture the iconic essence of this style then a blowout is a must. “Start by wrap-drying the hair with a vent brush and a powerful blow dryer,” Ruby says. A blowout cream and serum will go a long way in adding a healthy sheen.
Use a Flat Iron for Precision: Along with a blowdryer and round brush, a flat iron can help achieve those ultra-sleek, face-framing lines. Always use a heat protectant to prevent damage and to keep ends looking sharp and polished.
Try Soft Waves for Contrast: To switch up the sleek style, try adding a few loose waves with a flat iron or curling wand. It’s a nice departure from the super structured look and has a more casual feel to it that’s perfect for weekends or more relaxed outings.